A guide to good Search Engine Optimisation (SEO) tips

By: Craig Bucknall

Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top ten tips to get you started.

1. Page Title
Forget using 'Welcome to my website' as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.

2. Page Filenames
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.

3. ALT Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.

4. Header Tags
Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.

5. Bold Text
Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.

6. Keywords
Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.

7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.

8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www..

9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.

10. Article Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.

In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted in the www.
Author Bio
Craig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. You can view his website at www.bulliegraphics.com.au.
Article Source: http://www.ArticleGeek.com - Free Website Content

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100 SEO Tips (with MRR)

 
















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A guide to good Search Engine Optimisation (SEO) tips

Free Article Writing Tips to Increase Website Traffic

By: John Michaels

If you're not doing so already, you may want to consider writing articles about your website's topic. Writing copyright free articles is a great way to:

• Establish your credibility and build your reputation and brand
• Establish yourself as an expert in your field
• Increase your exposure on the internet
• Gain laser targeted traffic to your website
• Increase the number of one way links to your website, which should help your website in the search results.

Writing articles about the topic of your website is a fantastic way to demonstrate your expertise and credibility and at the same time allows you to build your reputation and your brand. Submitting your articles to the various free article sites gives your articles the opportunity to be picked up by other webmasters for their websites and newsletters. When your articles get used on these other websites they must be used with the author bio section un-edited. This means that you can generate one way links to your website, which in turn leads to greater exposure and better rankings in the search engines. If the readers of your articles on other sites click through to your site, you gain targeted traffic. Some Article Writing Tips
To get the greatest benefit from your article writing endeavors, try to keep the following article writing tips in mind:

• Try to stay away from turning your article into a sales pitch. Give your readers credit - they will be able to distinguish a sales pitch right away. Once they think they're just reading another sales pitch they will quickly click away from your article. I can just about guarantee that no one will pick up your sales pitch and use it on their website, unless it's one of your affiliates.
• Don't include too many hyperlinks within the article body and stick to only one in the author bio section. Most webmasters will not pick up an article, no matter how good it is, if there are too many outgoing links. I would recommend not having any links within the article body but sometimes this is unavoidable. Which situation would you rather have: 1 article with 1 outgoing link to your website that gets picked up by 1,000 webmasters or 1 article with 10 outgoing links that gets picked up by 10 webmasters?
• Check, re-check and then check your article again for typos and grammatical errors. Have someone else proofread it for you before submitting it. Nothing says amateur more than typos and grammatical errors.
• Write articles that complement the topic of your website. Don't write about something totally unrelated to your website. Remember, you want to establish your credibility and expertise. Write about what you know.
• When adding that one link back to your site, make sure to include a keyword targeted link back to your site. I'm talking specifically about the words between the anchor tags. For example, this is how you should structure the link back to your website: keywords go here. When the search engine robots come across this link they will index the anchor text and it will help you with those keywords in the search engines. Do not waste this valuable link by just having your website address (www.website.com) as the anchor text unless you have your main keywords in the website address. Try to vary the keywords a little as well when creating this link. There is speculation that having too many "uniform" links to a site may hurt you - just something to keep in mind.
• Do not place a copyright notice at the top of your article. This leads to confusion and may cause webmasters to stay away from posting your articles on their website and in their newsletters.
• It may be a good idea to write completely new content for your articles. Some writers just copy and paste parts of their websites and put them into articles. This may lead to a "duplicate content" penalty and may end up hurting your search engine results. I would recommend that you should play it safe and come up with totally new content for your articles.

How Many Articles Should I Write?
The number of articles that you will have to write really depends on how good your competitors are. If you're competing against many highly optimized websites, then you may have your work cut out for you. On the other hand, if you notice that your competitors are not all that great at the SEO thing, your road to article writing will be much shorter. Any way you look at it, writing articles can bring too many benefits that are yours for the taking. Author Bio
John Michaels is a part-time editor for ArticleGeek.com. John has developed many websites over the years in many different business areas. He is a professional web developer/designer/architect. ArticleGeek is a free website content resource for publishers and webmasters and a place where authors may submit articles for FREE!
Article Source: http://www.ArticleGeek.com - Free Website Content

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Headline: Excerpt: "Writing articles and submitting them to free article directories is one of the most effective methods for promoting a business. By writing articles, you can brand yourself as an expert, advertise for free through your resource boxes, boost your sales, increase your profits, promote affiliate programs, boost your page rank and get more traffic to your website. Read these tips if you want to turn your words into traffic." 

 














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Free Article Writing Tips to Increase Website Traffic

Promoting Your Website

By: Susan Jennerjohn

6 Proven Strategies to Promoting Your Website
There's a proven way to make money online, you can do this by selling information or knowledge you have.
The great part is you'll be your own boss. You're work from your home, while earning money on line. Isn't this fun?
But to successful, you'll need to promote your website.
Make a comprehensive marketing plan that where you've clearly identified your markets and how to appeal to them. You'll also need to
work closely with your web team to optimize your website, so your business connects with both the human audience and content spiders.
But remember - you can only do some much promotions and marketing before you fall flat on your nose. Be sure you have the following elements present in your website.
To promote your website successfully, you need to have great products and services. Otherwise, they will come in to look but won't buy. Your promotional efforts will be a total waste.
Make sure your website is perfectly positioned, to sell and process orders. If your e-commerce aspect is not secure, then no one will buy. No matter how many great products you have. No matter how many links you swap with, promoting your website will just be a waste of time.
Third element - internet marketing, means you need a marketing plan which clearly speaks to your audience. Make sure that it's at a price you can afford. If you spend too much on your promotional efforts, only to have it die down because of lack of funds, you will lose your momentum. So stick to a promotional budget you can afford.
So how do you promote your website?
Website design
Keep your website design basic and user friendly. This means minimizing the use of animation or outlandish colors. Make sure your content has the appropriate keywords in them, so that search engines can read and put you at the upper top of the rankings.
Optimizing your website for search engine rankings
Make it a point to submit your website to two of the most popular and heavily used crawler based search engines - Yahoo and Google. If your promotional budget is small, make sure it's keyword rich. Then submit, wait patiently for a few months before it to appear. Or you can do a sponsored listing if you have a bigger promotional budget.
Submit your website to directories. This is free; and many seo experts say you'll dramatically increase your chances of appearing at the top of the search engine results. Try these directories: MSN, Yahoo, Google, AltaVista and Inktomi, for starters.
Do swap links with other websites. Only after, you've researched their websites to see if you're a fit for each other. Some will refuse to swap links, but don't let it throw you. Just keep trying.
Post authoritative comments about subjects you are knowledgeable about. A majority of these forums give you the freedom to put your URL at the bottom do so.

Lastly - write articles about subjects you are an expert on. Submit these articles to the directories that have big audiences. Include your URL and byline. Soon, you'll get the traffic you need, because of the promotional efforts you've done.

Author Bio
Not long ago, I didn't know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and setup my own BLOG!
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Here's the website:
www.JennerJohnHomeBusiness.com

Article Source: http://www.ArticleGeek.com - Free Website Content

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Site Promotion Success - Top Tips To Your Site Promotion

Improve your knowledge about site promotion and maximize your business now!

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Promoting Your Website