Link building for effective search engine optimization

By: James Day

When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.

A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.

For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.

Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.

Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.

Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.
Author Bio
Article written by the CEO of www.submit-site.org
Article Source: http://www.ArticleGeek.com - Free Website Content

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Link building for effective search engine optimization

Royalty Free Music In Webdesign

By: Russell Brewer

Online commercial music is everywhere! New and innovative audio applications include background music for Podcasts, Flash developers, Backing tracks for video, Independent Films, Documentaries, Narratives, Animation Sequencing, Television/Radio - just to name a few. This broad market has opened due to the fact that copyright law prohibits the use of licensed music without the collection of royalties by traditional non-profit organizations such as ASCAP & BMI. Unsigned and unknown artists now have the opportunity to bring their music right to the end user, thereby bypassing the corporate entertainment machine. No longer do the CEO's decide what will be heard. Musicians today can utilize the Internet to bring fresh new products to a fertile market. This brave new world is a win-win for artists as well as music supervisors, project managers, and small companies seeking audio content on a budget. Traditionally, companies requiring audio content would be required to go through conventional means, many times paying $1000's to use small portions of audio. Today, there is a host of websites available that sell Royalty-Free Music for a one-time fee. Project managers can purchase Royalty-Free Music by the track or opt to obtain entire audio collections for a modest fee. Typically, fees range from $10-$20 per track or perhaps $50-$75 for albums.

One great company to check out is http://www.innerrhythmstudios.com/ - Inner Rhythm Studios is a collective of artists that boasts a wide range of musical genres and styles. They sell Royalty-Free Music and music loops for programs like Sony Acid and Apple Garageband. Serving the online community since 2003, they have a very talented staff of musicians. Another great benefit of purchasing music online is the fact that most content is now available as a digital download! Inner Rhythm Studios allows visitors to listen to the collections before they buy. Once a collection is chosen, payment is processed through Paypal and the download begins. Instant content delivered in CD quality!

Here are a couple of things that you want to keep in mind when shopping for Royalty-Free Music online:

1.) How do the samples for the track that you are interested in sound? Today, it is possible to produce very high quality MP3's for online review. If the samples sound low quality, then beware. There are some pretty shabby sites out there trying to pawn off substandard content. Let your ear make the decision.

2.) Make sure that contact information is easily available just in case you need technical support. Problems can occur when downloading and it is convenient to have an immediate response if trouble occurs.

3.) Know the format that you need. Online audio content is available in a variety of formats. From MP3 to .wav, Apple AIFF, or standard CD format - make sure that you communicate your needs to your online music provider.

4.) Check out their blog! Many commercial music sites today have interesting facts about their artists, the music, and the latest studio happenings.

5.) Read the license! All royalty-free music should come with a 'read me' file or a license agreement. Royalty-Free Music can be used in any project, but cannot be resold as music by itself. The content must be used in some sort of production. Most companies require an additional license for projects that sell in excess of 5000 units. Read the fine print!

6.) Join royalty-free music forums or sign up for a newsletter. If you work with audio on a consistent basis, it's always nice to know what is new. Newsletters and forums can provide project managers with up-to-date libraries fresh out of production.

7.) Keep it real! There are some ancient collections out there! Make sure that what you are buying was'nt produced in 1987!

So there you have it! Remember, it's all about the music!

Send this page to:

Author Bio
Russell Brewer - Sound Engineer and Webmaster - www.innerrhythmstudios.com You are free to use this article on your website or in your ezine as long as you do use it in its entirety.
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Top Ten FREE Traction Building Ideas for a New Web Site

By: Andrew D. Ive

The dot com era proved that just building it isn't enough. The chicken and the egg issue exists -you need customers to get customers... and attempting to launch a web site, is that issue on steroids. So, how to get traction?

Here are Ten FREE Traction building Ideas we are trying:

1) Email Your Friends:
Find everyone you know that relates to your target market and introduce them to your website via email... as you know them, leverage every piece of emotional capital you have with them to encourage them to take a look at your new site and join.

2) Ask Your Friends to Refer Others:
If you send an email to people who are your target market, clearly articulate why it is valuable to 'THEM' (not just you) to join your site... and then ask and make it easy for them to refer people they know. Here's an example of an email I wrote that asks for a referral -

"Please forward to anyone that may be interested... entrepreneurs, advisors, people with Blogs, press contacts etc! Even forwarding to four or five contacts will make a big difference for us!

Happy New Year and thanks!

++

I've just discovered a new web service bringing potential business advisors together with entrepreneurs and early stage businesses. For Advisors - It's a great way to discover new deal flow and get involved in a hot new company. For Entrepreneurs - a great way to take your business to the next level in 2007!

The site is called Advisor Garage - http://www.AdvisorGarage.com and was recently featured in Business Week!

Please sign up and forward this email to great advisors and entrepreneurs.
++

After three or four weeks of steps 1 & 2 we found that we had begun to get a few people onboard... So now what?

3) Write a Press Release and get it OUT there...
I can almost hear a few folks swallowing and already considering looking for the next blog... it really isn't that tough and it isn't expensive. In fact, its FREE! Don't believe me? Consider signing up to PR Leap (http://www.prleap.com/learn_more). Not only do they have some good articles which explain for dummies (like me!) how to write a press release but they also offer a free submission service to multiple channels such as Google News, Google Search, Yahoo! Search, Topix.net, Technorati, MSN, Ask News, Moreover, NewsNow and others. According to their website - PR Leap is the best way to send your news release(s) to all major search engines, newswires, and websites. And basic accounts are free!

So what happened with us? Well we signed up, created a one page press release (took about 30 minutes), submitted it and it was approved earlier today. It will appear tomorrow. If you are interested, the link to the press release is: http://www.prleap.com/pr/61185/

The basic plan (read... Free) comes with stats, so I'll let you know in a few days if the press release was actually read by anyone and if it was picked up by any sites, bloggers, press etc. Let's see how good PR Leap and our press release writing skills are!

4) A Personalized Toolbar:
A great startup called Conduit (http://www.Conduit.com) offers people the opportunity to create their own, personalized toolbar for FREE. Conduit has a wizard embedded within their website which takes you through the setup process step-by-step. It took about twenty minutes and once you're done, they create a link to your toolbar download site which you can then share through an email signature or through a click through download on your new networking site. There are a number of cool ways to tailor the toolbar... your branded search, create links to particular pages on your own site, add weather, a radio and so on to make sure its a value download for your customers.

5) Design Your Site with the Customer In Mind and Make Inviting Others Easy
If, like us, your marketing budget is measured by the quarters rattling around in your pocket, then do your site a favor and design it so the 'Invite Others' button is never far away. No matter what page the users happen to be on. Bold it, make it big, underline it if you have to but referrals from happy customers are always easier to get than attracting new customers.

6) Friends & Contacts Revisisted:
Do any of your friends know anyone in the press or people who have blogs ? Well you won't know until you ask... ASK!

7) Join Linked In (http://www.linkedin.com)
If you haven't already, consider joining linked in. Yes, its another networking site, and you could consider them the compeitition (In your dreams!)... but after joining you can search through the directory and find people that may either a) be interested in joining your site or b) encouraging others to do so. If you aren't a member already, take a look

8) Groups & Forums:
Are there Yahoo (http://groups.yahoo.com) or Google Groups (http://groups.google.com) or other online forums that include the types of people you want to attract to your new networking site? If so, join them but beware... most groups want members to contribute to the discussions and no groups appreciate spam. So find the best forums for your target customers, join and spend some time getting to know what subjects are being discussed. Give it a week or two then jump in and add some value... and make sure that your post includes your email and perhaps the web address. If it is valuable, then members may check out your new site...

One last thing, if there aren't any good groups with your target customers... consider creating your own... and make it it feeds your new networking site. Here's one I started and yes... I know it only has a few members... but its more links in the internet for your website which appears in your google or Alexa results: http://groups.google.com/group/Harvard_Entrepreneurs_Startups?lnk=oa&hl=en

9) Write to your Existing Members:
Do you have a few members? If so, email them occassionally (Not every day!) and remind them of the value of your site... perhaps highlight a particularly useful tool or feature of your website. Maybe reach out to some of the individual members and ask them if you can write about them joining the site, a person feature if you will. At the bottom of each of these emails... give them a few sentences (above for example) to send on to others they know. Stress how much you would appreciate their help and how important they are to you and your young business.

10) Drum roll... .badda badda badda... .Create a Blog!
Here's hoping that a blog is the tenth and most valuable means of getting the message out there about a new networking site. (Wordpress.com is FREE)

Good Luck!

Andrew

NOTE: I grant permission for every reader to reproduce on your website or blog the article you are now reading. But copy this article ONLY, without any alteration and please Include the copyright statement. (NOTE: I am giving permission to host on your website this article AND NO OTHERS. Reprinting or hosting my articles without express written permission is illegal, immoral, and a violation of my copyright.)"Copyright © 2007, Andrew D. Ive, Advisor Garage. Advisor Garage Blog. All rights reserved. Permission granted to reprint this article on your website without alteration if you include this copyright statement and leave the hyperlinks live and in place."
Author Bio
www.AdvisorGarage.com
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Creating Wealth with Affiliate Programs: Getting Rich with No Money Down

By: Sean Gum

The question I am asked the most is, "How can I create additional income streams if I don't have any money to get started?" This article is going to teach you exactly that - how to create additional income streams using the Internet - without requiring any money to get started...
If you search for Work-at-Home or Make Money Online, you will have literally millions of websites to visit that promise you the next best way to get rich... for a fee...
You can spend hundreds of dollars researching all of the business opportunities on the Internet. But more times than not, the money you spend only supplies information on everything else you need to buy to get started.
Well have no fear! I am going to show you some of the secrets I use to creating income streams with no money down!
I realize that a lot of you are living paycheck to paycheck. Everything coming in, quickly goes right back out. My intention of writing this article is to help you break out of this cycle with Affiliate Programs.
What are Affiliate Programs?
Affiliate Programs are used to promote a product or service through a cost-per-action advertising model. Simply put, website owners will pay you a commission for every person you send to their website that either buys their product or service, or perform some other type of action such as filling out a survey...
Amazon.com built a huge following by utilizing Affiliate Programs. A website owner simply put a unique link on their website that Amazon.com provided them. Every time someone clicked on their unique link and ordered a book, the website owner would be paid a commission - usually a percentage of sales.
Banner ads or text ads are used to drive the traffic to the affiliate website. For example, one website might say "Click here to order Sean's Latest Book." When someone clicks on the link, it will go to exactly where they can order the book at Amazon.com.
High traffic websites benefit greatly by this business model since they can drive a lot of people to the affiliate websites which results in a lot of commissions being earned.
But what if I don't have a website?!
I know, you don't have a website, right? Or maybe you do, but you don't get a lot of traffic? I have good news...
BLOGS = FREE TRAFFIC
Over the last couple years, a new type of website has come onto the scene. They are called BLOGS. A blog is like a personal diary of articles that you post that people can read and comment on.
A couple examples:
http://fortunedreams.blogspot.com
http://ulosefast.blogspot.com
You can use a BLOG to drive visitors to affiliate links without having to have a website. If you look at the fortunedreams blog above, you will notice that at the end of every article is a link that says "Click here for FREE Information on Working at Home-FortuneDreams.com"
If you click on that link, it will go to an affiliate link which redirects you to a free survey to fill out.
For every person that completes that free survey, I get paid $2.25. Not too bad, eh?
So How Do I Do It?
Step 1: Open a free affiliate account. Go to www.magmoney.com and join the affiliate program there. This affiliate program will allow you to earn $2.25 for every free survey completed.
Step 2: Login to your affiliate account. At the top of the screen, you will see some TABS. Click on the tab that says "CREATE YOUR LINKS." Then click on the link that says "CLICK HERE To get banner and text link code to advertise our three different websites."
The first website listed will allow you to refer other people to join the MagMoney Affiliate Program. For every person that signs up through your link, you will get paid 75 cents for every person THEY get to complete a free survey. (You might not want to promote this one until later - when you have a friend that wants to do what you are doing... You can then get paid on their efforts!)
The second website listed will allow you to send traffic to a weight loss website. If you want to create a blog about weight loss, then you will want to use this for your affiliate link.
The third website listed will allow you to send traffic to a Work at Home website. If you want to create a blog about Working at Home, then you will want to use this for your affiliate link.
Step 3: Decide which website you want to promote from Step #2, and click on the CLICK HERE that is next to it to create your unique affiliate link.
Once you do that, you will get a list with your unique affiliate link along with about 10 banner ads. Disregard the banner ads since we will not be using them on the Blog.
Step 4: Write down the affiliate link that is listed under the heading "Basic Affiliate Url:".
If you are doing a weight loss blog, your link would look something like this:
www.mailorderwork.com/gl/g.o/USERNAME/http://www.ulosefast.com
(Except all on one line.)
Step 5: Go to Blogger.com and create a free Blog account.
Step 6: Go ahead and create your first blog, whether it is for Work at Home or Weight Loss.
Step 7: Post articles to your Blog with your affiliate link posted at the end of every article you post. (Refer back to http://fortunedreams.blogspot.com to get an idea of what to post.)
Do the same thing I did with the "Click here for FREE Information on Working at Home-FortuneDreams.com" But make sure you link it back to YOUR unique affiliate link that you wrote down from Step #4.
Where Do I Find Articles?
The easiest way would be to simply copy them from one of my blogs listed in the examples above. Or visit one of the free article websites such as www.SubmitYourArticle.com . There are literally thousands of articles for the taking. You will want to search for articles that fit the topic of the link you are promoting.
For example, if you are promoting the Work at Home link, you would want articles pertaining to Work at Home.
Step 8: Promote your Blog! There are hundreds of Blog Directories and RSS Directories that you can submit to that are free of charge. When you create a blog at www.Blogger.com, you also get a free RSS feed of your Blog. You simply add /atom.xml to the end of your Blog.
For example:
The blog http://fortunedreams.blogspot.com/ would be http://fortunedreams.blogspot.com/atom.xml as an RSS feed.
This allows you to submit it to all the RSS and Blog Directories that you can find...
Step 9: VERY IMPORTANT: After EVERY article that you post to your blog, go to www.pingomatic.com and submit your blog. Click on ALL the Services to Ping and then submit pings.
This tells many of the popular Blog directories that you have a new article posted. The more articles you post, the higher your ranking (and the more traffic they will send you!)
So be sure to do this after every article you post.
Step 10: Post new articles on your Blog several times a day. Try to post at least a dozen or more new articles on a daily basis to achieve the best results.
So there you have it! A completely, absolutely free way to start generating income with the Internet from the comfort of your own home...
Of course you can repeat the process over and over again creating as many blogs as you want. You can also use this method with any of the hundreds of other affiliate programs on the Internet.
Utilizing this method, you should be able to build up an extra income from several hundred dollars a month to several thousand - depending on how hard you work at it.
Now that you are earning a little bit of pocket money, put $250 aside for a special opportunity to turn it into hundreds of thousands of dollars with the ultimate leverage!
I'll tell you all about it in my next article about my favorite Business Model - Network Marketing...
Good luck and God bless!
Author Bio
Sean Gum is the president of Magnificent Enterprises, Inc and founder of GroupLeads.com a leading Internet leads generation company. He offers a free newsletter on how to create wealth on the Internet utilizing three distinct business models. Sign up for free at www.MillionaireStudyGuide.com
Article Source: http://www.ArticleGeek.com - Free Website Content

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Creating Wealth with Affiliate Programs: Getting Rich with No Money Down