How to Raise Your Rankings in Search Engines - Basic SEO

By: Duane Jacobson

I don't know how many times I've been asked. "Many People ask How do I get traffic to my website?"

To best discuss this topic I should break this down into categories

1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes,nike shoes,best shoes,review shoes," is unlikely to induce a click. What may induce a click would be like:
Shoes - Find out the latest styles on name brand shoes.

2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Advoid I, Me, Myself etc

3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.

5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank
especially in google and msn.
Author Bio
For more information please goto: http://www.newworldproducts.com
Article Source: http://www.ArticleGeek.com - Free Website Content

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How to Raise Your Rankings in Search Engines - Basic SEO

A Great Way to Advertise

By: Jay Conners

One of the key essentials when it comes to making you and your business successful is advertising.
Unfortunately most of us cannot afford to advertise during the super bowl with commercials, or place digital signs along Times Square.
Beyond the mailers and business cards, there is another way to get your name and product circulating among the masses.
The best part of it is, it will cost you next to nothing, and your customer will be doing all of the work for you.
A personal story ...
When I was in the mortgage business, I found out by accident one of the best ways to advertise myself and my business.
I have always found it to be in good practice to show my appreciation to my customers by sending them a token of my appreciation by sending them a thank you gesture of some kind, once the loan was closed.
As time went on, and I began to make a little more money, I had a few extra bucks to spend on my high end customers to show them my appreciation for doing business with me.
Not that I was spending a fortune on my customers, just a few extra dollars on every loan closing, it only seemed fair.
Then something extraordinary happened.
I had a couple who had just settled on their first home. Around the time that they had just moved into their new home, I sent them both a gift basket to their respected places of employment.
When the gift baskets arrived, they were thrilled to death. Of course everyone in their office was curious and wanted to know where the gift basket came from and who sent it, and of course my customers were happy to tell them all about me, and all I had done for them.
This lead to many questions from the on lookers. A few of their co-workers just so happened to be in the market for a mortgage, and they asked if they could have my information, which was happily surrendered.
Think about it, when someone at your office receives flowers, balloons, or a gift basket, aren't you curious to know who sent them? Most of us are.
From this one gesture alone, I ended up closing two more loans. And of course, when those two loans closed, I did the same thing with the gift basket, and it had the same effect.
It then dawned on me that I could really make this technique work for me.
Not only did I send my customers gift baskets upon the closing of their loan, I would send one when the loan was approved and when their appraisal came in. This gave me three attempts at getting the attention of their entire office.
Definitely think about doing something along these lines. There is no better, or cheaper way of getting the attention of a whole lot of people at once. Trust me, this technique works, it worked for me, and it can work for you!
Author Bio
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.
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299 Places To Advertiser

Classified advertising has always been, and will continue to be the favorite method for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people. 

   

A Great Way to Advertise